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Heritage     Seoul

National Museum of Korea

At the National Museum of Korea, you can fully enjoy a wide range of experiences: six permanent exhibition halls organized by era and theme, a special exhibition hall offering diverse content, docent-led tours that deepen your understanding, a Children's Museum where you can learn through all five senses, various educational programs, and immersive digital content that utilizes cutting-edge technology. The museum is also a healing space in the heart of the city, where you can stroll through a seasonal garden blooming with beautiful flowers and spend a leisurely and enjoyable time. The cultural heritage and natural beauty encountered during a short day trip offer a sense of wonder that exceeds expectations and quenches your intellectual and cultural thirst. The exhibition halls of the National Museum of Korea await you with traces and traditions left by countless people—from the distant past to more recent times, including global heritage. The Paleolithic hand axe, the golden crowns and Pensive Bodhisattva from the Three Kingdoms period, Goryeo celadon, and Joseon-era paintings and calligraphy displayed in the museum serve as a bridge between people of the past and us today—dramatic meeting points of past and present. Through these exhibitions, the museum seeks to transcend time and space and share with you the emotions, thoughts, dreams, and hopes of those who came before. The National Museum of Korea continues to enhance its quality not only through exhibitions but also in key areas such as the collection and preservation of artifacts and academic research. We listen to the voices of the public and strive to produce high-quality content that reflects the cultural desires and needs of the people. By sharing and disseminating the museum’s cultural knowledge and assets, we aim to invigorate the present and illuminate the future as a vibrant and open space. With a firm identity rooted in Korean culture, the National Museum of Korea will further promote exhibitions and international exchange to communicate with the world. Today, Korea is widely recognized by foreigners as a powerhouse of pop culture and IT. We seek to highlight that the roots of such global appeal lie in Korea’s rich and refined cultural traditions. At the same time, we are committed to broadening perspectives and expanding knowledge by introducing the diverse histories and cultures of other countries, based on shared human values. The National Museum of Korea is a place where anyone can come, linger, and find rest at any time. In a world of constant change, the museum offers a space where it’s okay to pause, to look back. We hope visitors can leisurely appreciate the exhibitions, find emotional comfort, reflect deeply, or even let their imaginations soar to gain brilliant inspiration. Whether you visit with family or neighbors, or come alone for a moment of peace, the museum is a nearby sanctuary where you can fully experience the value of both culture and everyday life.

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Landmark     Seoul

COEX

K-Location: COEX (Seoul, Gangnam) 1. Overview Located in Gangnam, Seoul, COEX is Asia’s largest convention and exhibition center, combining business, shopping, culture, and entertainment in one place. It is a landmark destination where global events meet local lifestyle. 2. Things to See & Do Starfield Library: Iconic open-space library with towering bookshelves, perfect for reading and photos. COEX Aquarium: One of Korea’s largest aquariums, home to 40,000 marine creatures. COEX Convention Halls: Venue for international expos, concerts, and K-Culture events. Bongeunsa Temple: A peaceful Buddhist temple across the street, offering cultural programs. 3. Shopping & Dining COEX Mall: Asia’s biggest underground mall with global brands, K-Beauty shops, lifestyle stores, and local boutiques. Food & Restaurants: From Korean street food to international fine dining, visitors can taste a wide range of cuisine inside the mall. 4. Accessibility COEX is directly connected to Samseong Station (Line 2) and Bongeunsa Station (Line 9). It is surrounded by luxury hotels, trendy nightlife, and easy transport links across Seoul. 5. Recommended Goods & Souvenirs Landmark Goods: Starfield Library photo books, COEX Aquarium plush toys, COEX logo mugs & keychains. K-Beauty Sets: Popular Korean skincare and cosmetics available at Olive Young Global. K-Pop Merchandise: Albums, photo cards, and light sticks from nearby Gangnam entertainment stores. Cultural Souvenirs: Hanok-style accessories, Hangul-designed stationery, Seoul Mate official souvenirs. 6. Why Visit COEX? Whether for business, culture, or leisure, COEX offers a complete Seoul experience in one location. From shopping and dining to iconic attractions, it is a must-visit for anyone exploring Korea’s modern and traditional charm.

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Hot Place     Seoul

CU Ramyun Library

One wall of the CU Hongdae Sangsang Branch is dedicated to the “Ramyun Library,” a massive collection of instant noodles found in Korea. This massive display case with 100 compartments seems to say, “Welcome! We didn’t know what you like, so we just got everything!” Indeed, there are nearly 105 instant noodle products on display, including 90 from well-known Korean brands such as Buldak Ramen and Shin Ramyun. Considering that most convenience stores offer about 30 types of instant noodles, the collection here is three times as large as those found in most stores.

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Landmark     Seoul

DDP(Dongdaemun Design Plaza)

'Amazing! Tomorrow’, Welcome to Dongdaemun Design Plaza (DDP). DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station in Seoul, Korea. Since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. DDP is where new design trends begin and cultures are exchanged. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. Through these activities, DDP will be the hub of the design and fashion industry that will expand to Asia and the world. ‘Amazing Tomorrow’ captures the ambition to deliver an experience that will pleasantly surprise future citizens and foreigners through the DDP, which showcases a future-oriented building design resembling a spaceship, cutting-edge construction technology, and content. After the opening, the ddp 1. A must-visit tourist attraction in Seoul that is visited by more than 10 million people annually - Visited by more than 10 million people annually since 2018 (approx. 30 thousand visitors daily) 2. Selected as “A Place to Go” by the New York Times - Selected as one of the 100 Must-Visit Tourist Spots in Korea and referred to as a representative tourist spot in Seoul by the LA Times 3. A posthumous work of Zaha Hadid, the first woman to receive the Pritzker Architecture Prize - A place loved by world-renowned designers including Karl Lagerfeld, Alessandro Mendini and Jean Paul Gaultier 4. Holding more than 100 exhibitions and events annually - A place that attracts luxury brands including Chanel and Louis Vuitton - A place used as a launch event of BMW, Benz, etc. 5. Endless efforts and transformation made for the mutual growth with Dongdaemun commercial area - Continuous event and product development in collaboration with Dongdaemun region - Floating population in the subway increased by more than 12% since the opening (source: Seoul Metro)

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Nature     Seoul

Cheonggyecheon Stream

Cheonggyecheon is a historic stream in Seoul, South Korea, that was once a natural waterway but was covered by an elevated highway for decades. In a landmark urban renewal project from 2003 to 2005, the highway was demolished and the stream was restored. Today, Cheonggyecheon is a popular 11-kilometer-long urban oasis that flows through downtown Seoul. It is a symbol of sustainable urban development and a key recreational space for both locals and tourists. The stream features pedestrian walkways, art installations, and is a venue for various cultural festivals throughout the year, like the Seoul Lantern Festival.

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